Creative Director / Brand Activator
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Social _ Stuck on the E

I experienced and documented a New Yorker's worst nightmare. I was trapped for two hours underground the East River on a stalled E train. Luckily, I was with a bunch of good natured strangers, and a hip hop sing-a-long erupted. I knew that something special was happening and had to share it. My on-the-fly social #StuckontheE twitter coverage went viral and reached millions of people via major media coverage.

Stuck on the E - two hours trapped underground ends with a hip hop party

This video became Internet famous and was shared on countless news stations and online publications, and over 750,000 views online. Over a year later, I still get heartfelt comments online reacting to the video.

News coverage included Daily Mail, Buzzfeed, VH1, Vibe, Gothamist, Complex and all of the major TV networks.