Creative Director (Brand / UI / UX Design Direction)
Restore NYC Brand Campaign
ART DIRECTION / BRAND IDENTITY
Possibly my most meaningful work was leading communications and branding for Restore NYC, a non-profit organization dedicated to the holistic rescue and care of foreign-born sex-trafficking survivors in New York City. I’ve served as a Creative Director, Fundraising Planner and Social Strategist for Restore. We ran a two year integrated campaign to build awareness and increase capital through direct marketing, print and online advertising, online videos, a new website, digital fundraising campaigns and event rallies.
We highlighted the women’s realities as both slaves and survivors. We conveyed glimpses into their life journeys with incredible emotional impact.