Creative Director (Brand / UI / UX Design Direction)
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Choice Privileges Identity System

BRAND IDENTITY

At FutureBrand, I worked to create a new identity for the Choice Hotels International loyalty rewards program – Choice Privileges. The goal for the new system was to stand out from competing rewards programs and speak to a targeted demographic of “strivers” and “grounded voyagers." The brand new identity system was pulled through all consumer touch points – website, program brochure, membership guide, and direct marketing letters.

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