Creative Director (Brand / UI / UX Design Direction)
Choice Privileges Identity System
At FutureBrand, I worked to create a new identity for the Choice Hotels International loyalty rewards program – Choice Privileges. The goal for the new system was to stand out from competing rewards programs and speak to a targeted demographic of “strivers” and “grounded voyagers." The brand new identity system was pulled through all consumer touch points – website, program brochure, membership guide, and direct marketing letters.